Influencer Sponsorship Rate Calculator

Walk into negotiation with a real number, not a guess

Pricing a sponsored post is one of the most guesswork-heavy parts of influencer marketing. This calculator applies commonly-cited industry rules of thumb — a per-1,000-follower baseline adjusted by an engagement multiplier and a content-type multiplier — and shows every step of the math, so brands and creators both understand exactly how the suggested range was built and can adjust it for their own context.

• →Covers Instagram, TikTok, YouTube, and X with platform-specific baseline rates
• →Adjusts for engagement rate relative to that platform's typical average
• →Content-type multipliers for stories, reels, dedicated videos, and more
• →Shows the full calculation breakdown so you can defend or adjust the number
• →Watermarked by Cikal Studio Labs · Works on any device, no install required