Email Engagement Benchmark Calculator

See if your open and click rates are actually good

Stop guessing whether a campaign's numbers are good. Enter emails sent, opens, and clicks and this tool calculates your open rate, click-through rate (of sent), and click-to-open rate (of opens), then plots each against commonly-cited general industry reference ranges with a clear below/within/above visual indicator. It's framed as a general reference point — actual benchmarks vary by industry, list quality, and email type — not a rigid pass/fail grade.

• →Calculates open rate, click-through rate (of sent), and click-to-open rate (of opens) from raw campaign numbers
• →Compares each metric against commonly-cited general industry reference ranges
• →Clear below/within/above visual indicator with a plain-English explanation for each metric
• →Explicitly framed as general reference ranges that vary by industry and list quality, not a universal standard
• →Watermarked by Cikal Studio Labs · Works on any device, no install required