Customer Lifetime Value (CLV) Calculator

Know what a customer is really worth

Enter average purchase value, purchase frequency, and customer lifespan (or an annual churn rate instead) to calculate Customer Lifetime Value with a complete calculation breakdown, not just a final number. Optionally add a profit margin to see a profit-adjusted CLV alongside the revenue-based figure — useful for sanity-checking acquisition spend and comparing customer cohorts.

• →Calculate CLV from purchase value, frequency, and lifespan in one pass
• →Toggle to a churn-rate input mode that derives lifespan as 1 ÷ churn rate
• →Add an optional profit margin to see profit-adjusted CLV, not just revenue-based CLV
• →Every result shows the full step-by-step math, so you can trust and explain the number
• →Watermarked by Cikal Studio Labs · Works on any device, no install required