Customer Acquisition Cost (CAC) Calculator

Know what each new customer costs you

Enter total sales & marketing spend and the number of new customers acquired over the same period to instantly calculate Customer Acquisition Cost. Optionally add a Customer Lifetime Value figure to see the CLV:CAC ratio with a plain-English interpretation based on commonly-cited industry benchmarks, so you know whether your acquisition spend is sustainable.

• →Calculate CAC instantly from total spend and new customers acquired
• →Add an optional CLV figure to compute the CLV:CAC ratio automatically
• →Get a plain-English read on whether your ratio looks healthy, marginal, or concerning
• →Includes a reference guide to commonly-cited CLV:CAC benchmark bands
• →Watermarked by Cikal Studio Labs · Works on any device, no install required