AI Content Disclosure Checklist

Undisclosed AI content is a trust risk that compounds beyond any single rule.

As AI-generated and AI-assisted content becomes a standard part of marketing production, disclosure requirements have grown more specific and more actively enforced across platforms and jurisdictions — and a disclosure practice that's inconsistent, buried in fine print, or based on individual creator judgment rather than a clear internal policy creates both compliance risk and a more fundamental trust risk with an audience that increasingly expects transparency about AI involvement. This checklist scores 10 concrete, weighted disclosure practices, from platform-specific policy awareness to synthetic media labeling to periodic compliance auditing.

• →Scores platform-specific policy awareness rather than assuming one generic policy suffices
• →Checks that disclosure is clear and visible, not technically present but effectively buried
• →Includes a distinct check for synthetic media (AI images/video) disclosure specifically
• →Covers customer-facing AI disclosure (chatbots) as separate from content-generation disclosure
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